SEO change frequently in small ways, it’s key principles do not. Since Google came on the screen since the late 90s, we can break SEO into 3 components. Technical optimization, on-page optimization, and off-page optimization.

Image result for SEO

Therefore, for people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links and more links. – LEA Professional